If it has then carry on reading but if hasn’t then you are clearly undertaking the correct steps which should have been part of your ongoing strategy for the past couple of years. There have been numerous signals given by Google over the past couple of years on what Google wants their users to see and what signals sites should be providing which Google will … Continue reading Has the latest E.A.T. update given you indigestion?
No these are not new tools or new practices that have been adopted but are a couple of analogies which I use when discussing SEO with clients. You may think that this is strange but explaining initial starting steps (Steam Train) and the potential end of a strategy (Wile E. Coyote) with clients then it is usually easier to explain using these analogies. So let’s … Continue reading Steam Trains, Wile E. Coyote and SEO
T2:Judgement Day is here, well not quite, but the machines are learning figuratively speaking from a Search Engine point of view. Machine Learning Stanford University in California describes Machine Learning as “Machine learning is the science of getting computers to act without being explicitly programmed.” Back at a Google Partners event I attended last September in Dublin, Google placed a lot of emphasis talking around Machine … Continue reading The machines are learning and are looking for satisfied users!!
The ever so often cry of businesses, and business owners, around the world when Google is either testing or is in the process of rolling out an algorithmic update. Search engines are constantly improving the search experience and, as a result, search engine optimisation is a continual transformation ranging from small daily updates to more significant updates several times a year. So it is unlikely … Continue reading Oh no, what has Google done now!!
Over time there have been some epic battles, Google vs Bing, Apple vs Samsung, Utd vs City, cats vs dogs and in the digital marketing world for the past decade we have had SEO vs PPC! Ok so maybe not in the same context but it is clearly a battle that many organisations struggle with and where to allocate their digital marketing budget. SEO and … Continue reading The eternal battle – SEO v PPC
The reality is, as the title suggests, SEO is a journey! Not a fad or a phase or a ‘once only’ exercise that needs to be undertaken just because your competitors are undertaking SEO. Business owners and decision makers need to grasp that the investment, time and effort of SEO will benefit the business, generate more leads and generate more revenue as the SEO project … Continue reading SEO is a journey – Make sure you know where you want to go!
I bet you’re not surprised hearing this from someone who works in an agency but I would be saying the exact same thing to my marketing and finance directors if I were working client side. SEO should not be seen as one-time practice, the technical changes, content amendments and historical links built in May cannot still be expected to be relevant in December. All too … Continue reading Why SEO shouldn’t be seen as a one off investment