SEO (Search Engine Optimisation) is important for any online business as this helps with your visibility within search engines.

SEO is a combination of a number of components which helps provide the right signals to Google in order to return the right results for Google’s users.

By getting these signals right it will help drive valuable, highly converting traffic to your businesses website.

This will be by improving your visibility across all major search engines.These elements include –

  • Having a technically sound website
  • Having the right keywords structured throughout the site
  • Creating valuable content which both users and Google can understand – Does the content meet the users need
  • Building natural links through campaigns which help provide the authoritative signals back to Google

These are just to name a few aspects of SEO, ranking in Google is a constant fight and needs to be kept on top off.