T2:Judgement Day is here, well not quite, but the machines are learning figuratively speaking from a Search Engine point of view. Machine Learning Stanford University in California describes Machine Learning as “Machine learning is the science of getting computers to act without being explicitly programmed.” Back at a Google Partners event I attended last September in Dublin, Google placed a lot of emphasis talking around Machine … Continue reading The machines are learning and are looking for satisfied users!!
The ever so often cry of businesses, and business owners, around the world when Google is either testing or is in the process of rolling out an algorithmic update. Search engines are constantly improving the search experience and, as a result, search engine optimisation is a continual transformation ranging from small daily updates to more significant updates several times a year. So it is unlikely … Continue reading Oh no, what has Google done now!!
Over time there have been some epic battles, Google vs Bing, Apple vs Samsung, Utd vs City, cats vs dogs and in the digital marketing world for the past decade we have had SEO vs PPC! Ok so maybe not in the same context but it is clearly a battle that many organisations struggle with and where to allocate their digital marketing budget. SEO and … Continue reading The eternal battle – SEO v PPC
Whenever I think of bots crawling a website, in my head I envision a cute, smart Wall-E like robot speeding off on a secret mission to find website information and to provide this to search engines and to sort it like a librarian. But as an SEO I know that they are ‘only’ computer programmes that crawls the web and adds pages to its index … Continue reading What are those bots doing on my site?!?!