As we race into 2019 there have been many posts from SEO experts about what to expect in 2019 and what they expect Google to unleash on the SEO community and online businesses. Now let me be clear, these are valid points and views which I am not taking anything away from them as these experts have more industry experience than what I have. What … Continue reading Don’t be an Algo chaser in 2019, sure up that SEO foundation!
If it has then carry on reading but if hasn’t then you are clearly undertaking the correct steps which should have been part of your ongoing strategy for the past couple of years. There have been numerous signals given by Google over the past couple of years on what Google wants their users to see and what signals sites should be providing which Google will … Continue reading Has the latest E.A.T. update given you indigestion?
We stumbled across the Blakemere Countryside Fair last year and attended again this and it is well worth it. I attended on Saturday 21st July but it is on again, today as I write this, Sunday 22nd. It is well worth it but also it is well worth keeping an eye out on social media for the next event. It is also probably one of … Continue reading A great day out at Blakemere Countryside Fair
No these are not new tools or new practices that have been adopted but are a couple of analogies which I use when discussing SEO with clients. You may think that this is strange but explaining initial starting steps (Steam Train) and the potential end of a strategy (Wile E. Coyote) with clients then it is usually easier to explain using these analogies. So let’s … Continue reading Steam Trains, Wile E. Coyote and SEO
T2:Judgement Day is here, well not quite, but the machines are learning figuratively speaking from a Search Engine point of view. Machine Learning Stanford University in California describes Machine Learning as “Machine learning is the science of getting computers to act without being explicitly programmed.” Back at a Google Partners event I attended last September in Dublin, Google placed a lot of emphasis talking around Machine … Continue reading The machines are learning and are looking for satisfied users!!
Probably the weirdest blog title that you are likely to ready, but they are connected and it all revolves around the charity Chernobyl Children’s Lifeline (CCLL) Chernobyl Children’s Lifeline (CCLL) The 26th April in 1986, is a date etched in history and a date which the people of Belarus and Ukraine are unlikely to forget in living memory. This was the date in which No. 4 light … Continue reading Chernobyl, Blackpool and Spongebob Square Pants
As usual when it comes to finding something to do with the family on a Bank Holiday Sunday it can be difficult, as no one wants to stay in the house – especially as in the morning the weather was glorious! Thankfully around the corner from my mother-in-laws was Upton Fest 2018 Upton Fest 2018 This is something which we went to back in 2017 … Continue reading Upton Fest 2018 – Was a great event
The ever so often cry of businesses, and business owners, around the world when Google is either testing or is in the process of rolling out an algorithmic update. Search engines are constantly improving the search experience and, as a result, search engine optimisation is a continual transformation ranging from small daily updates to more significant updates several times a year. So it is unlikely … Continue reading Oh no, what has Google done now!!
Over time there have been some epic battles, Google vs Bing, Apple vs Samsung, Utd vs City, cats vs dogs and in the digital marketing world for the past decade we have had SEO vs PPC! Ok so maybe not in the same context but it is clearly a battle that many organisations struggle with and where to allocate their digital marketing budget. SEO and … Continue reading The eternal battle – SEO v PPC