Why SEO shouldn’t be seen as a one off investment

I bet you’re not surprised hearing this from someone who works in an agency but I would be saying the exact same thing to my marketing and finance directors if I were working client side. SEO should not be seen as one-time practice, the technical changes, content amendments and historical links built in May cannot still be expected to be relevant in December.  All too … Continue reading Why SEO shouldn’t be seen as a one off investment