Oh no, what has Google done now!!

The ever so often cry of businesses, and business owners, around the world when Google is either testing or is in the process of rolling out an algorithmic update. Search engines are constantly improving the search experience and, as a result, search engine optimisation is a continual transformation ranging from small daily updates to more significant updates several times a year. So it is unlikely … Continue reading Oh no, what has Google done now!!

SEO is a journey – Make sure you know where you want to go!

The reality is, as the title suggests, SEO is a journey! Not a fad or a phase or a ‘once only’ exercise that needs to be undertaken just because your competitors are undertaking SEO. Business owners and decision makers need to grasp that the investment, time and effort of SEO will benefit the business, generate more leads and generate more revenue as the SEO project … Continue reading SEO is a journey – Make sure you know where you want to go!

Preparing your home for summer

With summer well and truly on the way now’s the time to make some final tweaks to your home before the hottest weather arrives. The following tips should help ensure your family is properly prepared for the sunshine and soaring temperatures, and to banish away the thoughts of the ‘Beast from the East’ Substitute snug winter bedding for light duvets and sheets Getting peaceful sleep … Continue reading Preparing your home for summer

Why SEO shouldn’t be seen as a one off investment

I bet you’re not surprised hearing this from someone who works in an agency but I would be saying the exact same thing to my marketing and finance directors if I were working client side. SEO should not be seen as one-time practice, the technical changes, content amendments and historical links built in May cannot still be expected to be relevant in December.  All too … Continue reading Why SEO shouldn’t be seen as a one off investment