The ever so often cry of businesses, and business owners, around the world when Google is either testing or is in the process of rolling out an algorithmic update. Search engines are constantly improving the search experience and, as a result, search engine optimisation is a continual transformation ranging from small daily updates to more significant updates several times a year. So it is unlikely … Continue reading Oh no, what has Google done now!!
Over time there have been some epic battles, Google vs Bing, Apple vs Samsung, Utd vs City, cats vs dogs and in the digital marketing world for the past decade we have had SEO vs PPC! Ok so maybe not in the same context but it is clearly a battle that many organisations struggle with and where to allocate their digital marketing budget. SEO and … Continue reading The eternal battle – SEO v PPC
Back in 1996 I had a poster on my wall which stated that Noel Gallagher was the king of rock’n’roll for that year, he was my idol at that time and the show at the Manchester Arena on Friday (3rd May 2018) proved without a shadow of doubt he is still the king in my opinion. When tickets became available it was a no brainer! … Continue reading Noel Gallagher – Still the king of Rock’n’roll?
Whenever I think of bots crawling a website, in my head I envision a cute, smart Wall-E like robot speeding off on a secret mission to find website information and to provide this to search engines and to sort it like a librarian. But as an SEO I know that they are ‘only’ computer programmes that crawls the web and adds pages to its index … Continue reading What are those bots doing on my site?!?!
The reality is, as the title suggests, SEO is a journey! Not a fad or a phase or a ‘once only’ exercise that needs to be undertaken just because your competitors are undertaking SEO. Business owners and decision makers need to grasp that the investment, time and effort of SEO will benefit the business, generate more leads and generate more revenue as the SEO project … Continue reading SEO is a journey – Make sure you know where you want to go!
If you’ve ever suffered a personal injury, you’ll know how painful and distressing they can be. The good news is, if you think you may be entitled to compensation for your accident, it’s now easy to get in touch with solicitors anywhere around the country to take your case forward. For example, Slater and Gordon are specialists in Personal Injury Claims. One thing’s for sure, … Continue reading Top 5 Personal Injury Claims
With summer well and truly on the way now’s the time to make some final tweaks to your home before the hottest weather arrives. The following tips should help ensure your family is properly prepared for the sunshine and soaring temperatures, and to banish away the thoughts of the ‘Beast from the East’ Substitute snug winter bedding for light duvets and sheets Getting peaceful sleep … Continue reading Preparing your home for summer
Just like homes, offices can say a lot about the people who occupy them. This is why it’s so important to understand how your working space reflects on you. If you don’t like what you discover, it may be time to make some changes. To help you find out what sort of message your office is sending out to visitors, it’s worth considering the following … Continue reading What your office says about you
I bet you’re not surprised hearing this from someone who works in an agency but I would be saying the exact same thing to my marketing and finance directors if I were working client side. SEO should not be seen as one-time practice, the technical changes, content amendments and historical links built in May cannot still be expected to be relevant in December. All too … Continue reading Why SEO shouldn’t be seen as a one off investment