No these are not new tools or new practices that have been adopted but are a couple of analogies which I use when discussing SEO with clients. You may think that this is strange but explaining initial starting steps (Steam Train) and the potential end of a strategy (Wile E. Coyote) with clients then it is usually easier to explain using these analogies. So let’s … Continue reading Steam Trains, Wile E. Coyote and SEO
T2:Judgement Day is here, well not quite, but the machines are learning figuratively speaking from a Search Engine point of view. Machine Learning Stanford University in California describes Machine Learning as “Machine learning is the science of getting computers to act without being explicitly programmed.” Back at a Google Partners event I attended last September in Dublin, Google placed a lot of emphasis talking around Machine … Continue reading The machines are learning and are looking for satisfied users!!
Probably the weirdest blog title that you are likely to ready, but they are connected and it all revolves around the charity Chernobyl Children’s Lifeline (CCLL) Chernobyl Children’s Lifeline (CCLL) The 26th April in 1986, is a date etched in history and a date which the people of Belarus and Ukraine are unlikely to forget in living memory. This was the date in which No. 4 light … Continue reading Chernobyl, Blackpool and Spongebob Square Pants
Rock n Roll? The end of the road? Wait What?!?! Ok so let me explain, I have been running long distances since 2010 (when I had my early life crisis) and during this time I have undertaken many different types of distances from one milers through to 3 full marathons – which I am supremely proud about completing regardless of the time. In May 2018 I … Continue reading Was ‘Rock N Roll’ the end of the road?
As usual when it comes to finding something to do with the family on a Bank Holiday Sunday it can be difficult, as no one wants to stay in the house – especially as in the morning the weather was glorious! Thankfully around the corner from my mother-in-laws was Upton Fest 2018 Upton Fest 2018 This is something which we went to back in 2017 … Continue reading Upton Fest 2018 – Was a great event
A lot of Evertonians will say that there was not one part of the season just gone that they can hand on heart say was the best part of the 2017/2018 season – if we are being honest some of the performances on the pitch were dire and the performance off the pitch didn’t inspire the fan base either. Manager Merry Go Round At the … Continue reading The best part of the 2017-2018 season
The ever so often cry of businesses, and business owners, around the world when Google is either testing or is in the process of rolling out an algorithmic update. Search engines are constantly improving the search experience and, as a result, search engine optimisation is a continual transformation ranging from small daily updates to more significant updates several times a year. So it is unlikely … Continue reading Oh no, what has Google done now!!
Over time there have been some epic battles, Google vs Bing, Apple vs Samsung, Utd vs City, cats vs dogs and in the digital marketing world for the past decade we have had SEO vs PPC! Ok so maybe not in the same context but it is clearly a battle that many organisations struggle with and where to allocate their digital marketing budget. SEO and … Continue reading The eternal battle – SEO v PPC
Back in 1996 I had a poster on my wall which stated that Noel Gallagher was the king of rock’n’roll for that year, he was my idol at that time and the show at the Manchester Arena on Friday (3rd May 2018) proved without a shadow of doubt he is still the king in my opinion. When tickets became available it was a no brainer! … Continue reading Noel Gallagher – Still the king of Rock’n’roll?